Krave Beef Jerky – Garlic Chili Pepper

Krave Beef Jerky is a brand owned by Krave Pure Foods, Inc. based out of Sonoma, CA.  It started in 2011 by Jon Sebastiani, who got started in the food business working on his family’s winery in Sonoma. Knowing that many people have a negative connotation with jerky, he sought to market Krave to the “non-jerky eater”.  He designed packaging that didn’t look like traditional jerky packaging, and came up with flavor names that would appeal to women and gourmet foodies.  He also promoted the health qualities of his jerky, and stayed away from selling…